Once Held curates the stories, artefacts, and ideas that define cultural icons, turning them into living archives and collectible experiences that endure beyond the spotlight. It preserves what matters to ensure it keeps evolving: the archive as a living system, a mirror of the artist’s spirit, and a vessel for everything still to come.

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In partnership with Rare, Once Held is evolving into a global benchmark platform – one that protects creative heritage while opening new pathways for monetisation, impact, and scale. Together we are building the infrastructure of creative legacy: preserving what matters, amplifying what inspires, and ensuring that the most remarkable stories of our time are never lost, only reborn.