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THIS IS RARE.
We build Rare Entities. Extraordinary ventures in culture & experience.
Rare brings together outstanding IP, elite talent, creativity and expert operations to turn bold ideas into living entities that shift the landscape. We build ecosystems where creativity drives real momentum and where new cultural value can form.

Rare exists to do more than rebalance power. We exist to develop Entities and Originals that break the norms entirely. We explore new formats, create platforms that open new value, and experiences that reshape how culture is made and felt. And at the centre of every entity, creators and IP owners stay in control.

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Rare Entities are not stumbled upon; they are conjured, shaped, and crafted into being. Rare courage is choosing to build what does not yet exist and leaning into the unknown because the idea demands it. Rare vision is sensing what culture will crave tomorrow and laying the foundations today. And Rare instinct cannot be taught. It lives in the bloodstream, rises in the late-night rhythm, and becomes the pulse you trust when nothing else is certain.
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Co-founder & Chief Architect

Leadership

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Dom Joseph

Co-founder & Chief Visionary

Leadership

all

Rich Britton

Co-founder & Chief Creative

Leadership

all

Dave Stewart

Partner, Creative Development

Leadership

all

Lewis Carpenter

Partner, Strategic Development

Advisors

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Arnon Woolfson

Strategic Advisor

Advisors

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Andrew Marks

Senior Partner, Capital

Leadership

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Michael Philipp

Chief Financial Officer

Leadership

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Lee Fraser

Strategic Advisor, IP & Rights

Advisors

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Cliff Fluet

In-house Legal Counsel

Leadership

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Helen Kyprios

Strategic Partner - MUSIC & Experience

Advisors

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Korda Marshall

RARE creative

Creatives

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Hannah Koppenburg

RARE creative

Creatives

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Jonus Åkerlund

RARE creative

Creatives

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Chelcee Grimes

RARE creative

Creatives

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Rachel Claudio

RARE creative

Creatives

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Kyle Wilkinson

RARE creative

Creatives

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Robert Emery

RARE creative

Creatives

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Shekhar Kapur

Strategic Advisor

Advisors

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Rajesh Agrawal

Partnerships / Brands

Operators & accelerators

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Finn Russell-Cobb

CEO Rare Experiences

Operators & accelerators

all

Rob Dickens

Rare Experiences UK

Operators & accelerators

all

Calum McKinnon

Experiences & Brand Partnerships

Operators & accelerators

all

Catherine Pockson

Talent / Brands

Operators & accelerators

all

Peter Knell

Operations

Operators & accelerators

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Deepti Mathew

Creative & Comms

Operators & accelerators

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Will Pyne

Product, Data & Tech

Operators & accelerators

all

Glen Ames

Marketing & AI

Operators & accelerators

all

Jason Tsai

Operations

Operators & accelerators

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Lexi Howland-Jackson

Entity Director

Operators & accelerators

all

Gareth Deakin
Catherine Pockson
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Experiences & Brand Partnerships

Catherine Pockson brings the perspective of an artist, creator and storyteller to Rare Experiences.

Before joining Rare, Catherine built an acclaimed music career as one half of Alpines. As lead singer, songwriter and creative force, she released multiple albums, toured internationally and developed a reputation for powerful songwriting and distinctive visual world-building. Signed to Universal and Polydor early in their career, the duo supported Florence + The Machine and Emeli Sandé while building a loyal global audience around their independently released music.

Michael Philipp
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Senior Partner, Capital

Michael Philipp brings a distinguished career in international finance to his role as Senior Partner, Capital at Rare. He previously served as Chairman and CEO of Credit Suisse Europe, Middle East and Africa, and earlier led Deutsche Asset Management within Deutsche Bank's leadership. He now chairs Ambata Capital Partners and Reykjavik Geothermal, and co-founded First Artist Bank with Dave Stewart. At Rare, Michael guides the company's long-term capital strategy.

Andrew Marks
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Strategic Advisor

Andrew Marks brings two decades of experience building relationships across institutional investors, wealth managers and family offices throughout Europe, the Middle East and Africa. He currently leads Europe, Middle East and Africa Distribution as Managing Director at Artisan Partners UK, having previously spent a decade at T. Rowe Price. As Strategic Advisor at Rare, Andrew supports the company's capital strategy and global growth.

Korda Marshall
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Strategic Partner - MUSIC & Experience

Korda Marshall is one of the most well known and respected A&R executives in modern music. Across a career spanning more than three decades, he has helped discover, develop and scale some of the world’s most influential artists, including Muse, Garbage, Ash, The Darkness and James Blunt.

Founder of Infectious Records and former Managing Director of Atlantic Records UK and Warner Music UK, Korda has worked with global artists including Madonna, Green Day and Red Hot Chili Peppers, earning a reputation for identifying exceptional talent and building enduring careers.

Working in Rare, Korda brings unrivalled experience in artist IP development, helping shape the next generation of culture-defining talent and artist-led ventures.

Arnon Woolfson
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Partner, Strategic Development

Arnon Woolfson brings more than two decades of experience across music, sport, entertainment and brand partnerships. As the manager of global artist and entrepreneur Tinie Tempah, and through a career spent building ventures, partnerships and commercial opportunities, he has developed a deep understanding of how culture translates into scalable business. As Partner, Strategic Development at Rare, Arnon helps identify, shape and grow culture-led companies across the Rare portfolio.

Gareth Deakin
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Entity Director

Twenty years deep in music, audio and creative industries, Gareth turns founder instinct into operational reality. Equal parts strategist, commercial architect, and the steady hand when things get interesting.

Lexi Howland-Jackson
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Operations

A former British Army Officer and startup operator, Lexi specialises in turning complex ideas into clear, actionable strategy. As Client Strategy Director at Pivotal, she leads growth and client partnerships across sectors from health tech to media and sport. Previously, she helped build Streamwave, a health-tech company developing patient-flow technology both privately and for the NHS. Lexi combines disciplined execution with creative, commercial thinking to drive measurable impact.

Jason Tsai
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Marketing & AI

Jason is a seasoned marketing leader who has always been on the front line of technology-driven evolution - from digital to social to AI. With 25+ years of experience across brands, publishers, and agencies, he helps teams evolve how they connect with customers, using technology and storytelling to drive real results.

Glen Ames
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Product, Data & Tech

With a background spanning Silicon Valley to leadership roles at Captify Technologies and Bidstack, Chief Product and Technology Officer, Glen, brings extensive experience in leading product and engineering teams in high-tech environments.

Will Pyne
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Creative & Comms

Will is a world class brand strategist and multidisciplinary creative. Will founded creative agency Holler in 2001, exiting to Leo Burnett (Publicis) after a decade of brand building for the likes of Red Bull, Mercedes Benz and Channel 4. More recently, as founder of Pivotal’s creative studio, Life & Death, Will has helped founders and CEOs frame their narrative, to build stronger brands through better storytelling.

Dom Joseph
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Co-founder & Chief Architect

Entrepreneur, operator and creative, Dom Joseph has spent his career building businesses, audiences and intellectual property at scale.

As Founder and former CEO of Captify Technologies, he grew the company from startup to a global leader in search intelligence, operating across 13 international markets before leading a nine-figure exit to private equity in 2021. Along the way, he was recognised as Great British Entrepreneur of the Year for his contribution to entrepreneurship and business growth.

Rich Britton
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Co-founder & Chief Visionary

Rich Britton is a venture builder, experience designer and operator with a track record of turning ideas into businesses that connect deeply with audiences.

Having held leadership roles at Apple and The Coca-Cola Company, Rich developed a deep understanding of consumer behaviour, brand building and the cultural forces that shape how people engage with products, experiences and communities.

Before his corporate career, Rich was a DJ and club promoter, building events and audiences from the ground up.

Dave Stewart
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Co-founder & Chief Creative

Dave Stewart is one of the most influential creative figures of the last four decades. As co-founder of the legendary band Eurythmics, he helped shape the sound and visual identity of modern popular culture, selling more than 100 million records worldwide and earning induction into the Rock and Roll Hall of Fame.

A songwriter, producer, performer, filmmaker and entrepreneur, Dave's career extends far beyond Eurythmics. He has written and produced for some of the world's most successful artists, including Mick Jagger, Tom Petty, Stevie Nicks and Bryan Ferry, while also creating award-winning projects across film, television and theatre.

Lewis Carpenter
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Partner, Creative Development

Lewis Carpenter is a cultural curator, creative strategist and entrepreneur whose work sits at the intersection of storytelling, publishing, music, art and contemporary culture.

As founder of So It Goes, Lewis built one of the UK's most respected independent cultural publications — known for its distinctive editorial voice and deep relationships across music, fashion, art and film. Through it, he has collaborated with some of the world's most influential artists, photographers and cultural figures, earning a reputation for thoughtful storytelling and world-class creative execution.

Cliff Fluet
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Strategic Advisor, IP & Rights

Cliff Fluet is one of the world's leading authorities on intellectual property, media rights and the commercialisation of creative assets. A lawyer, entrepreneur and investor, he has spent three decades advising influential companies, creators and rights holders across music, sport, entertainment and technology.

As founder of Lewis Silkin's media and entertainment practice and later Eleven Advisory, Cliff has been at the forefront of the industry's most significant transactions, helping organisations unlock value from intellectual property, content and emerging technologies.

Lee Fraser
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Chief Financial Officer

The steady hand behind the ambition. Lee builds financial clarity and discipline, giving Rare the confidence to move boldly while remaining structurally sound.

Helen Kyprios
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In-house Legal Counsel

Helen Kyprios is an experienced commercial lawyer with deep expertise across corporate, intellectual property, media and entertainment. Working closely with founders, operators and creative talent, she brings a practical, commercially minded approach to complex legal and strategic challenges.

Throughout her career, Helen has advised businesses at every stage of growth, from early-stage ventures to established organisations across culture, technology and entertainment. Her ability to balance legal precision with commercial reality makes her a trusted partner to leadership teams making high-stakes decisions

Hannah Koppenburg
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RARE creative

Rare Creatives Coordinator Hannah Koppenburg is Musical director of Dave Stewart Eurythmics and the artist behind Skaiisblue, operating at the intersection of legacy and new sound. A true musical maestro and creative force, she shapes culture with instinct, precision, and a deeply modern artistic vision.

Jonus Åkerlund
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RARE creative

Grammy award-winning filmmaker and musician, Jonas Åkerlund is behind some of the most iconic music visuals ever created. His work with global superstars such as Madonna, Metallica, Lady Gaga, Beyoncé, Paul McCartney and The Prodigy has helped define the visual language of modern music culture. Renowned for bold visual storytelling and a fearless creative edge, Jonas brings cinematic craft, cultural impact and unmistakable energy to every project he touches.

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Chelcee Grimes
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RARE creative

Double platinum songwriter and elite athlete. Chelcee brings emotional fluency, cultural instinct, and lived experience, shaping stories that feel honest, contemporary, and deeply human.

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Rachel Claudio
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RARE creative

Composer and sonic storyteller. Rachel translates feeling into sound, creating immersive musical worlds that add depth, texture, and emotional gravity to Rare’s creative universe.

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Kyle Wilkinson
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RARE creative

Kyle is a creative working at the edge of spectacle, story, and physical experience. His work transforms spaces into emotional environments, blending architecture, performance, and narrative to create moments that feel visceral and unforgettable.

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Robert Emery
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RARE creative

Head of the National Philharmonic Orchestra for Great Britain, Robert Emery brings to Rare a new era of musical capability, blending world-class orchestration with bold cultural innovation.

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Shekhar Kapur
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RARE creative

Academy Award nominated and BAFTA winning, Shekhar Kapur is the visionary behind Elizabeth: The Golden Age, Bandit Queen, and Mr. India. A cultural storyteller who bridges cinema, imagination, and human truth, his work has consistently pushed boundaries and shaped global creative thinking.

Rajesh Agrawal
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Strategic Advisor

Recent Deputy Mayor of London and CEO of Fairgrowth, Rajesh brings his unique combination of political weight, global network and deep understanding of what it takes to build at scale in London and beyond.

Finn Russell-Cobb
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Partnerships / Brands

Finn sees brands as a powerful driver of culture, by funding the experiences, stories and communities people genuinely care about. He brings brands and rights holders together to create culturally relevant partnerships that audiences want to be part of, not just marketed to.

Rob Dickens
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CEO Rare Experiences

Rob Dickens is Co-founder of Rare Experiences, an award-winning brand and innovation leader (adidas, Bose, ABinBev) and serial music-and-experiences founder who fuses commercial rigor with a creator’s instinct forged in live music.

Calum McKinnon
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Rare Experiences UK

Founder of award-winning Scottish restaurant brand Mac & Wild and competitive socialising concepts Sixes Party Cricket, Smoky Barrels and Moonshot. Calum is known for creating places where people connect through sport, hospitality and great experiences.

Peter Knell
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Talent / Brands

Peter Knell’s career began at IMG Models managing talent and leading business development before launching entertainment marketing company ITB’s New York operation as Executive Vice President, Managing Director. He returned to the now Endeavor-owned IMG as Vice President leading business development across its fashion division before launching KNELL.

Deepti Mathew
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Operations

A former CEO and top tier management consultant, Deepti is an expert in building and operationalising strategy for scale ups around the world. Known for her analytical rigour and practical delivery, she excels at turning ideas into structured, financially sound ventures by building the systems and operations for impact.

RARE PEOPLE

The team behind is made up of entrepreneurs, creatives, strategists, musicians, filmmakers, operators, and cultural advisors who collectively focus on building original cultural ventures and immersive experiences. Their backgrounds span music, entertainment, branding, technology, finance, storytelling, intellectual property, and large-scale creative production.