THIS IS RARE.
We build Rare Entities. Extraordinary ventures in culture & experience.
Rare connects outstanding IP, elite talent, creativity and expert operations, to craft bold ideas into living entities – building ecosystems where creativity fuels sustainable growth.

Rare Entities aren’t stumbled upon; they are conjured, shaped, crafted into being. Rare courage is the decision to build what doesn’t yet exist, to lean into the risk because the idea demands it. Rare vision is sensing what culture will hunger for tomorrow and daring to lay the foundations today. And Rare instinct cannot be taught. It lives in the bloodstream, it surfaces in the late-night rhythm, it becomes the pulse you trust when nothing else is certain.

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Chief Architects & Co-Founders.
Dominic Joseph
Serial Entrepreneur, and multiple exited founder,  Dom has scaled companies from idea to nine-figure exits, blending commercial instinct with creativity. A lifelong drummer and football devotee, he drives Rare’s vision of creativity and growth working in harmony.
Richard Britton
Serial entrepreneur, creative visionary, and cultural storyteller. Rich has spent his career staying ahead of the curve, shaping identities that move people and crafting experiences where ideas become emotion. At Rare, he channels his instinct for storytelling, culture, and connection to turn ventures into movements that inspire belief and belonging.
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Dominic
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Richard
Creative Visionaries & founding paRTNERS.
Dave Stewart
Musician, producer, and cultural pioneer. As co-founder of the Eurythmics, Dave has shaped global music for decades. Today, he brings rare creative weight, IP, and imagination to Rare, helping ventures resonate with cultural and commercial power.
Lewis Carpenter
Creative director, publisher, and visionary. Founder of So It Goes magazine, Lewis has defined a generation’s creative aesthetic across music, fashion, and art. At Rare, he channels that instinct into brand, narrative, and design across every project.
Chelcee Grimes
Multi-platinum songwriter, footballer, and broadcaster. Chelcee has built her life between worlds - from the studio to the stage to the pitch. At Rare, Chelcee brings her unique blend of creativity and cultural instinct to shape ideas that can impact a generation and inspire a new voice for modern culture.
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Lewis
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Dave
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Chelcee
Guardians of Structure.
Cliff Fluet - Legal / IP
Lee Fraser - Chief Financial Officer
Chief Architects & Co-Founders.
Dominic Joseph
Serial entrepreneur, and multiple exited founder,  Dom has scaled companies from idea to nine-figure exits, blending commercial instinct with creativity. A lifelong drummer and football devotee, he drives Rare’s vision of creativity and growth working in harmony.
Richard Britton
Serial entrepreneur, creative visionary, and cultural storyteller. Rich has spent his career staying ahead of the curve, shaping identities that move people and crafting experiences where ideas become emotion. At Rare, he channels his instinct for storytelling, culture, and connection to turn ventures into movements that inspire belief and belonging.
Creative Visionaries & founding paRTNERS.
Dave Stewart
Musician, producer, and cultural pioneer. As co-founder of the Eurythmics, Dave has shaped global music for decades. Today, he brings rare creative weight, IP, and imagination to Rare, helping ventures resonate with cultural and commercial power.
Lewis Carpenter
Creative director, publisher, and visionary. Founder of So It Goes magazine, Lewis has crafted the lens for a generation’s appreciation of culture across film, music, fashion, and art. At Rare, he channels that instinct into brand, narrative, and design across every project.
Chelcee Grimes
Multi-platinum songwriter, footballer, and broadcaster. Chelcee has built her life between worlds – from the studio to the stage to the pitch. At Rare, Chelcee brings her unique blend of creativity and cultural instinct to shape ideas that can impact a generation and inspire a new voice for modern culture.
Guardians of Structure.
Cliff Fluet - Legal / IP
Lee Fraser - Chief Financial Officer
RARE COLLECTIVE.
Pivotal
Deepti Matthews - Chief Operating
Will Pyne - Head of Creative & Brand
Jason Tsai - Chief Growth Strategist
Glen Ames - Chief Technical Officer
Partnerlab
Finn Russell-Cobb - Chief Executive Officer
Rare Experiences
Rob Dickens - Chief Executive Officer, RareX
Neil Thomas - Creative Director, RareX