Rare is pleased to welcome Arnon Woolfson as Partner, Strategic Development.
Arnon joins Rare at a pivotal point in the company’s growth as we continue building a portfolio of artist-led ventures, cultural IP, experiences and businesses across music, sport, entertainment and technology.
With more than two decades spent operating across the music industry, brand partnerships, live entertainment and venture development, Arnon brings a rare combination of commercial instinct, creative understanding and industry access. His career has consistently sat at the point where culture and business converge, helping artists, brands and emerging companies translate audience attention into long-term value.
Most recently, Arnon has been managing Tinie Tempah, working closely across music, partnerships, brand strategy and business development. Beyond management, his background spans major music companies, artist development, publishing, brand-led music solutions and commercial strategy.
Throughout his career, Arnon has developed music solutions for global brands, created official sports anthems, advised startups and built partnerships that connect audiences, intellectual property and commercial opportunity. His approach has always centred on understanding how culture moves, where attention is forming, and how to build businesses around that momentum.
That perspective aligns directly with Rare’s broader vision.
Rare was founded on the belief that culture should be treated as an asset class. Rather than investing from the sidelines, Rare works alongside creators, rights holders, operators and founders to build ventures from within. The focus is long-term ownership, strategic infrastructure and commercially scalable intellectual property that can compound across the wider ecosystem.
As Partner, Strategic Development, Arnon will work across Rare’s growing portfolio, helping identify new opportunities, shape strategic partnerships, support venture growth and strengthen relationships across the music, entertainment, sport and brand landscape.
His appointment reflects Rare’s continued focus on bringing together operators with deep cultural credibility and proven commercial track records. People who understand both the creative process and the systems required to scale it.
The addition of Arnon strengthens Rare’s position as it expands its network of founders, artists, executives and strategic partners working together across a shared platform.
Culture creates attention.
Infrastructure creates value.
Rare exists at the intersection of both.
Welcome to Rare, Arnon.
